The Tipping Point #2

Another factor that effects change is what Gladwell refers to as the Stickiness Factor. “Stickiness means that the message makes an impact” (Gladwell 36) It is not the information that goes in one ear and out the other, but what sticks in your memory by using specific techniques like repetition. Gladwell compares two popular children’s TV shows, “Blues Clues” and “Sesame Street.” These TV shows were similar in retrospect because one shadowed most techniques used by the other. “Sesame Street” established such a great reputation because it programmed their segments based on children’s cognitive abilities and TV watching behaviours which resulted in aiding toddlers to develop literacy. “Blues Clues” recognized how successful its competition was, and used techniques that can generate improvement in children’s logic and reasoning abilities. Relatively simple changes can be used to enhance the message and impact made on a person.